Ever Gleaming

Online Exhibit

Scroll to discover the story of the Wisconsin-made Evergleam aluminum tree.

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Celebrating America’s Aluminum Christmas Tree

Aluminum Christmas trees became a popular holiday fixture in the 1960s, and the Aluminum Specialty Company of Manitowoc, Wisconsin, helped launch the national craze. Their tree, the Evergleam, was the most popular tree available, and several million of them found their way into American homes.

Explore this online exhibit to see original trees, images, and artifacts from the 1960s, and to learn how this Wisconsin innovation took the country by storm.


The Aluminum Specialty Company’s sales team posing in front of their aluminum Christmas tree prototype at the American Toy Fair in New York, March 1959. (Photo courtesy of Jerry Waak)

A Brief History of the Evergleam

After introducing the Evergleam at the American Toy Fair in March of 1959, the Aluminum Specialty Company manufactured hundreds of thousands of trees in time for the upcoming holiday season. The effort paid off as business boomed. Eventually, the company produced trees in a variety of styles and colors, as well as accessories including revolving stands and color wheels, throughout the 1960s.

Key Dates in Evergleam History

Learn More about the History of Evergleam

Evergleam Christmas Tree

Following the success of the Evergleam Christmas tree, the Aluminum Specialty Company of Manitowoc, Wisconsin, continuously introduced new types of trees and developed a number of accessories. Explore the various products in this gallery.

Share your Evergleam!

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Festive Video Chat Backgrounds!

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Shop Ever Gleaming!

Explore products related to aluminum Christmas trees! Share your enthusiasm through accessories, books, and kitchen wares!